Verified peer comparison

BKNG vs MAR

Booking Holdings Inc. compared with Marriott International, Inc.. This page compares both source-verified company profiles and does not introduce an unverified price target.

BKNG

Booking Holdings Inc.

$189.43

Open: --
High: --
Low: --
Market Cap: --

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MAR

Marriott International, Inc.

$189.43

Open: --
High: --
Low: --
Market Cap: --

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Company-specific comparison

Business exposure

BKNG: Hotels, Resorts and Cruise Lines

MAR: Hotels, Resorts and Cruise Lines

Upside lens

BKNG: Broad geographic reach and a large accommodation marketplace can translate continued travel demand into room-night and booking growth. Connecting accommodations, flights, ground transport, restaurants and AI-assisted planning can improve conversion, cross-sell and customer loyalty. Expansion of merchant offerings and alternative accommodations can widen inventory, payment capabilities and monetization opportunities.

MAR: Conversions and new construction can expand the fee base with limited owned-real-estate capital. Loyalty scale can drive direct bookings, owner value and co-branded card economics. Luxury demand and underpenetrated international markets can broaden fee growth.

Risk lens

BKNG: Economic weakness, geopolitical events, health emergencies or transportation disruption can quickly reduce travel demand and cancellations. Competition with travel platforms, suppliers and search engines can raise performance-marketing costs and reduce direct traffic or take rates. Consumer, competition, tax, privacy and payments rules across many jurisdictions can increase costs, restrict practices and create legal exposure.

MAR: Recession, geopolitical disruption or weaker corporate travel can reduce room rates and occupancy. High financing, labor or renovation costs can delay openings and strain franchise relationships. Cyber incidents, privacy rules or loyalty-program cost inflation can damage the asset-light model.

Verified sources

Booking Holdings Reports Financial Results for 1st Quarter 2026Booking Holdings Inc. · earningsVerified