Verified peer comparison

MO vs KO

Altria Group, Inc. compared with The Coca-Cola Company. This page compares both source-verified company profiles and does not introduce an unverified price target.

Altria Group, Inc.

$189.43

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The Coca-Cola Company

$189.43

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Market Cap: --

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Company-specific comparison

Business exposure

MO: Tobacco

KO: Soft Drinks

Upside lens

MO: Premium-brand pricing can partly offset secular cigarette volume decline. on! and on! PLUS can broaden Altria's smoke-free portfolio. Cash generation supports dividends and repurchases.

KO: Global unit case volume grew and Coca-Cola gained value share in total nonalcoholic ready-to-drink beverages, supporting the durability of its brand and distribution system. Organic revenue growth, disciplined operating expenses, and favorable currency supported comparable operating-margin expansion despite higher input costs and marketing investment. The planned CCBA sale can further concentrate Coca-Cola on brand ownership and concentrate economics, subject to closing and effective system execution.

Risk lens

MO: Combustible volumes face persistent secular and affordability pressure. FDA actions, taxes and litigation can impair products and economics. Product authorization and market-return uncertainty constrain e-vapor progress.

KO: Higher input costs and increased marketing investment partially offset first-quarter comparable margin expansion and could intensify if inflation persists. Reported growth and guidance benefit from currency assumptions, while the expected CCBA divestiture remains subject to regulatory approval and closing timing. Changes in consumer health preferences and taxes or restrictions targeting sugar, packaging, water use, or marketing can reduce demand or raise compliance and operating costs.

Verified sources

Altria Reports 2026 First-Quarter Results; Reaffirms Full-Year GuidanceAltria Group, Inc. · earningsVerified