Verified peer comparison

NOW vs AAPL

ServiceNow, Inc. compared with Apple Inc.. This page compares both source-verified company profiles and does not introduce an unverified price target.

NOW

ServiceNow, Inc.

$189.43

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AAPL

Apple Inc.

$189.43

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Company-specific comparison

Business exposure

NOW: Enterprise Software

AAPL: Consumer Electronics

Upside lens

NOW: Rapid growth among large Now Assist customers can expand AI monetization across ServiceNow's installed base. Expansion in current and total remaining performance obligations provides forward subscription-revenue visibility. Customers consolidating workflows, data and AI governance on one platform can broaden deployments and support cross-selling.

AAPL: services margin, device loyalty, and capital returns

Risk lens

NOW: Fast-moving enterprise software and AI competitors could pressure differentiation, pricing and the pace of Now Assist adoption. Long sales cycles, geopolitical disruption and customer budget scrutiny can delay large transactions and make near-term growth less predictable. Acquisitions can add integration costs, product overlap, retention challenges and uncertainty around expected strategic benefits.

AAPL: mature hardware growth and China demand pressure

Verified sources

ServiceNow Reports First Quarter 2026 Financial ResultsServiceNow, Inc. · earningsVerified

Fetched: 7/12/2026, 12:00:00 AM UTC

Published: 4/22/2026, 12:00:00 AM

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ServiceNow Investor RelationsServiceNow, Inc. · companyVerified

Fetched: 7/12/2026, 12:00:00 AM UTC

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Form 10-Q for the Quarter Ended March 31, 2026ServiceNow, Inc. · filingVerified

Fetched: 7/12/2026, 12:00:00 AM UTC

Published: 4/23/2026, 12:00:00 AM

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Apple reports second quarter resultsApple Inc. · earningsVerified

Fetched: 7/11/2026, 12:00:00 AM UTC

Published: 4/30/2026, 12:00:00 AM

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Apple Investor RelationsApple Inc. · companyVerified

Fetched: 7/11/2026, 12:00:00 AM UTC

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Apple SEC FilingsApple Inc. · filingVerified

Fetched: 7/11/2026, 12:00:00 AM UTC

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AAPL editorial research profileAlphaVue Research · editorialVerified

Fetched: 7/11/2026, 12:00:00 AM UTC