Verified peer comparison

PM vs MO

Philip Morris International Inc. compared with Altria Group, Inc.. This page compares both source-verified company profiles and does not introduce an unverified price target.

Philip Morris International Inc.

$189.43

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Altria Group, Inc.

$189.43

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Company-specific comparison

Business exposure

PM: Tobacco

MO: Tobacco

Upside lens

PM: The international smoke-free business delivered double-digit volume and financial growth led by IQOS, with additional contributions from ZYN and VEEV. Smoke-free products represented a larger share of group revenue, supporting mix-led gross-margin expansion as the portfolio scales across more markets. Robust pricing and resilient combustible performance provide cash and earnings support while PMI continues investing in smoke-free growth.

MO: Premium-brand pricing can partly offset secular cigarette volume decline. on! and on! PLUS can broaden Altria's smoke-free portfolio. Cash generation supports dividends and repurchases.

Risk lens

PM: U.S. segment performance was challenged by an uneven competitive environment, making ZYN growth, pricing, and market-share execution important swing factors. Marketing restrictions, product authorization requirements, excise-tax changes, and potential product bans can limit commercialization of both smoke-free and combustible products. PMI's international footprint exposes reported results and cash repatriation to currency movements, trade restrictions, tariffs, conflicts, and country-specific political developments.

MO: Combustible volumes face persistent secular and affordability pressure. FDA actions, taxes and litigation can impair products and economics. Product authorization and market-return uncertainty constrain e-vapor progress.

Verified sources

Philip Morris International Reports 2026 First-Quarter ResultsPhilip Morris International Inc. · earningsVerified