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NKENYSE/consumer discretionary

NIKE, Inc.

$43.76Down-0,61 (-1,37%)
Research reviewed: Jul 12, 2026, 12:00 AM UTC
Research overview3-month price contextInvestment thesisKey catalystsLatest earnings researchRecent newsData and research sources

Research overview

NIKE, Inc. operates in Footwear within the consumer discretionary sector. This profile tracks its company-specific earnings drivers, valuation conditions, and primary-source risks.

Eröffnung
44,76
Hoch
44,89
Tief
43,67
Marktkapitalisierung
64,8 Mrd.
KGV
20.84
52-Wochen-Hoch
--
Dividende
3.700%
Quartalsdividende
--

3-month price context

The chart shows the recent 3-month trend so users can understand short-term market structure before opening the full research workspace.

Investment thesis

Base case
Management's reported progress in performance products can improve brand relevance and support a return to sustainable demand growth. The base case remains conditional on nike direct contraction staying manageable.
Bull case
Management's reported progress in performance products can improve brand relevance and support a return to sustainable demand growth. Fourth-quarter wholesale growth indicates that marketplace-partner relationships can help stabilize revenue while NIKE Direct is reset. Portfolio management, marketplace elevation, and operating-cost actions can improve underlying profitability as the company scales successful products.
Bear case
Continued declines in digital and owned-store revenue show that direct-consumer demand and channel productivity remain under pressure. Revenue declines in Greater China and EMEA can slow the recovery and signal uneven brand momentum outside North America. The expected recovery of IEEPA tariffs accounted for nearly all fourth-quarter gross-margin expansion, obscuring the underlying margin trajectory.
Thesis invalidation
Reassess the thesis if continued declines in digital and owned-store revenue show that direct-consumer demand and channel productivity remain under pressure.

Key catalysts

  • Performance-product progress

    Management's reported progress in performance products can improve brand relevance and support a return to sustainable demand growth.

  • Wholesale recovery

    Fourth-quarter wholesale growth indicates that marketplace-partner relationships can help stabilize revenue while NIKE Direct is reset.

  • Structural efficiency

    Portfolio management, marketplace elevation, and operating-cost actions can improve underlying profitability as the company scales successful products.

Principal risks

  • NIKE Direct contraction

    Continued declines in digital and owned-store revenue show that direct-consumer demand and channel productivity remain under pressure.

  • Geographic weakness

    Revenue declines in Greater China and EMEA can slow the recovery and signal uneven brand momentum outside North America.

  • Nonrecurring margin benefit

    The expected recovery of IEEPA tariffs accounted for nearly all fourth-quarter gross-margin expansion, obscuring the underlying margin trajectory.

Latest earnings research

FY2026 Q4

For the quarter ended May 31, 2026, NIKE reported modest revenue contraction, wholesale growth alongside weaker NIKE Direct sales, and sharply higher reported gross margin and earnings that included a substantial expected IEEPA tariff-recovery benefit.

Valuation interpretation

  • Valuation recovery requires performance-product progress and wholesale momentum to translate into durable, broad-based revenue growth.
  • The reported margin rebound should be normalized for the tariff-recovery benefit, while ongoing Direct and international weakness warrants an execution discount.

Peer research

AMZNHDMCD

Recent news

Zacks · vor 11 Stunden

NIKE's Brand Investments: Building Growth or Hurting Margins?

Stocktwits · vor 17 Stunden

NKE, LULU, UAA, VFC Stocks In Focus: Apparel Giants Lose Billions As Once-Strong Brands Fight For A Comeback

Motley Fool · vor 18 Stunden

Nike Stock Is Down 44% From Its High, and the CEO Has Been Buying Shares. Here's What That Means for Investors.

Motley Fool · vor 21 Stunden

Is The Oil Crisis Over? Or Is It Just Beginning?

Motley Fool · vor 23 Stunden

If You'd Invested $10,000 in Nike a Decade Ago, Here's How Much You'd Have Today (And It's Not Pretty)

Black Enterprise · gestern

Alma Mater Secures Star-Studded Athlete Investor Group Ahead of New Funding Round

Data and research sources

Research updated: Jul 12, 2026, 12:00 AM UTC
3 verified sources
NIKE, Inc. Reports Fiscal 2026 Fourth Quarter and Full Year ResultsNIKE, Inc. · earningsVerified

Fetched: 7/12/2026, 12:00:00 AM UTC

Published: 6/30/2026, 12:00:00 AM

Open original source
NIKE Investor RelationsNIKE, Inc. · companyVerified

Fetched: 7/12/2026, 12:00:00 AM UTC

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NIKE Form 8-K Reporting Fiscal 2026 Fourth Quarter and Full Year ResultsU.S. Securities and Exchange Commission · filingVerified

Fetched: 7/12/2026, 12:00:00 AM UTC

Published: 6/30/2026, 12:00:00 AM

Open original source

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